OUR TEAM

Heads Of Divisions

Group Managing Director
Group Managing Director
Alvin Yap is the Principal Consultant and Group Managing Director of A.D. Financial Sdn Bhd (“ADF”) which has established offices in Singapore and Hong Kong to provide consultancy for high net worth clients from Singapore, Indonesia, Vietnam, China and other countries.

Alvin Yap is the Principal Consultant and Group Managing Director of A.D. Financial Sdn Bhd (“ADF”). Under his leadership, ADF has expanded its footprint in Asia by establishing offices in Singapore and Hong Kong to provide consultancy for high net worth clients from Singapore, Indonesia, Vietnam, China and other countries. Besides that, he is highly sought after to speak in regional and international family wealth planning seminars. His expertise in Business Succession Planning has led many business owners and founders of listed companies to seek his advice on their complex business continuation and personal wealth matters.
Alvin is currently devoting his Practice to Multi Family Office Advisory for high net worth Individuals in structuring their complex wealth matters with a view to preserve their hard earned wealth. A strong believer of “Preservation First, Accumulation Second” and “Distribution Last”, Alvin’s expertise injects a fresh perspective on how wealth and family values can be preserved for many generations in Asian families.

Family Office
Family Office
Kenneth Poon (C.A.(M), FCCA(UK), CFP) heads the Family Office Advisory Services team and is a licensed Financial Planner with the Securities Commission of Malaysia.

Kenneth heads the Family Office Advisory Services team, providing a comprehensive package of Family Office financial planning services on wealth & trust structuring, succession planning and family governances, family office administrative services, etc. Kenneth is a fellow chartered accountant with ACCA, UK and a registered accountant with MIA. He is also a qualified CFP and a licensed financial planner registered with the Securities Commission of Malaysia.
He has more than 40 years working experiences in corporate finances, treasury and credit operations and general management with more than 5 years experience of financial planning on Assets Protection & Preservation and Business Succession Planning for High Net-Worth individuals.

Corporate Risks
Corporate Risks
Alison is the Executive Director and Head of Personal Life Division and has over 12 years experience in Personal and Corporate Risk Management in the Financial Sector. She is also a licensed practicing Financial Planner by the Securities Commission of Malaysia.

Alison Tai is the Executive Director and Head of Personal Life Division of A.D. FINANCIAL SDN BHD, an independent licensed Financial Planning Firm by Securities Commission Malaysia. She has over 12 years in Personal and Corporate Risk Management in the Financial Sector. A qualified and licensed practicing Financial Planner by the Securities Commission, she has obtained the Fellow Chartered Financial Practitioner (FChFP), Chartered Life Practitioner (ChLP) and Registered Financial Planner (RFP) conferred by the Malaysian Financial Planning Council.
It is always her inner desire to inculcate Financial Freedom during the final phase of a person’s life. Her tag line in her practice is “At the final crossroad of life, that blessed feeling of joy and peace is a gift that you can plan today”.

Tax & Structuring
Tax & Structuring
Fennie heads the Family Office Corporate Advisory Division, with special focus on tax planning for offshore investment structures and is also a licensed Tax Agent approved by the Ministry of Finance Malaysia.

Fennie is a licensed tax agent approved by the Ministry of Finance Malaysia. She was a technical reviewer of the Budget Commentary and Tax Information booklet published annually by The Malaysian Institute of Certified Public Accountants (MICPA), Malaysian Institute of Accountants (MIA) and Chartered Tax Institute Malaysia (CTIM). Currently, she is heading the Family Office Corporate Advisory Division with special focus on tax planning for offshore investment structures involving Labuan, Asia Pacific countries and other jurisdictions.
Prior to her joining, she headed the Tax Division in an international accounting firm where she gained her vast experience in income tax compliance, tax advisory and indirect tax. Her specialisations are in tax compliance as well as tax advisory and planning for individuals and planning for individuals and companies.

Family Office
Family Office
Lynnda is a Registered Financial Planner licensed with Bank Negara Malaysia & Securities Commission; she has 25 years of experience in the financial services sector.

Lynnda is a Registered Financial Planner licensed with Bank Negara Malaysia & Securities Commission; she has 25 years of experience in the financial services sector.
As an Associate Director, she oversees and leads Advisory services on matters related to Asset Protection and Preservation, Business Succession Planning and Family Office Services for the high and ultra-high net worth clients. She is a keen believer in knowledge sharing, personally mentors a team of high performing Advisers to deliver diligent and excellent service to the firm’s esteemed clients.

Family Office
Family Office
Hasnor heads the Islamic, legal and compliance department. She holds double bachelor degrees in laws (LL.B) (Hons) and Syariah laws (LL.B_S) (Hons) and admitted as Advocate & Solicitor (Malaya).

Hasnor Alina heads the Islamic, legal and compliance department. She holds double bachelor degrees in laws (LL.B) (Hons) and Syariah laws (LL.B_S) (Hons) and admitted as Advocate & Solicitor (Malaya). She advises on a diverse range of legal matters for family office advisory including family constitution, charter & articles of private family foundation, wills and trusts, collaboration arrangements as well as shariah documentations. Her experience brings a fresh perspective for Muslim brothers and sisters in planning for their wealth distribution and preservation strategies for generations via shariah compliant strategies.
Hasnor's role is further expanded to supervise the overall legal matters of the company and lending crucial support to the business units including advisory and drafting of legal agreements, regulatory compliance requirements and internal standard operating procedures.

Transaction & Management Consulting
Transaction & Management Consulting
Mr. Goi Cheng Poh is an Associate Director, Family Business Compliance, Transaction & Management Consulting and his expertise ranges from startups to mature companies. His passion is further expanded in coaching successors for their readiness to take over their family businesses.

Mr. Goi Cheng Poh is an Associate Director, Family Business Compliance, Transaction & Management Consulting and his expertise ranges from startups to mature companies including but not limited to business valuation, financial due diligence and business succession strategies for founders. His passion is further expanded in coaching successors for their readiness to take over their family businesses.
He is a Chartered Accountant of the Malaysian Institute of Accountants (MIA) and a Fellow Member of the Association of Chartered Certified Accountants (ACCA), UK. He is an approved company auditor and tax agent since 1997, providing statutory audit, tax compliance and business consulting and advisory services mainly to the local SMEs and certain multi-national corporations. With more than thirty years of working experience and practicing, Goi had been involved in providing various corporate and advisory services such as special audit for companies seeking for Initial Public Offerings (IPO), financial due diligence review and share valuations for corporate merger and acquisition exercises for public listed as well as private limited companies.

Family Office
Family Office
Voon Mei is a certified life coach and qualified addiction counselor. As the Head of Family Governance, she customises the family governance structure, facilitates communication between family members, walks the process through and provides education for the family.

Voon Mei is a certified life coach and qualified addiction counselor. As the Head of Family Governance, she customises the family governance structure, facilitates communication between family members, walks the process through and provides education for the family.
Her expertise is further extended to dire family relationships where she facilitates forums for constructive discussion, problem solving and decisions about the family relationships and how it relates to the family wealth/business and vice versa. By proactively anticipating the challenges, there is a greater chance of creating and maintaining alignment between the family and the business.
During the last 5 years, she has guided, motivated and mentored many individuals on setting towards their personal visions and goals by overcoming personal obstacles and blocks. She also works with emotionally scarred individuals and family members who suffer from mental illness, depression and anxiety.

Corporate Advisory
Corporate Advisory
Sri Ganesh has had 10 decorated years in the corporate finance industry and holds a BSc in Theoretical Physics from Imperial College London, an MSc in Theoretical Physics from Cambridge University, an MSc in Financial Economics from Oxford University and an MSc in Mathematics from King’s College London, where he specialised in private equity.

Former Malaysian Prime Minister Scholar and Central Bank of Malaysia Scholar, Sri Ganesh has had 10 decorated years in the corporate finance industry. His achievements include performing due diligence on a US$2.5 billion energy joint venture between a Malaysian government entity and a large Middle Eastern player, being an instrumental figure in the establishment of a financial and urban city in Malaysia, and was involved in the development of a shared services centre for a Malaysian conglomerate. Holding the position as an Investment Officer for a government-linked investment house where he focused on energy and real estate investments, he also spearheaded British alternative merchant bank Trinity Group’s initiatives in the Middle East, Europe and Asia.
Sri Ganesh holds a BSc in Theoretical Physics from Imperial College London, an MSc in Theoretical Physics from Cambridge University, an MSc in Financial Economics from Oxford University and an MSc in Mathematics from King’s College London, where he specialised in private equity.

Real Estate
Real Estate
Gerard Tan holds a B.Sc. (Hons) Mechanical Engineering (The City University, London UK). He has been in the Building and Property industry for 33 years since graduating in 1983.

Gerard Tan holds a B.Sc. (Hons) Mechanical Engineering (The City University, London UK). He has been in the Building and Property industry for 33 years since graduating in 1983.
He has held various key positions at Amcorp Bhd Group, Executive Director & COO of OSK Property Holdings Bhd, COO of Glomac Bhd, COO of KAJ Development, the promoter and Master Developer of Melaka Gateway. His passion in real estate development was further expanded to a senior lifestyle resort, Aurel Sanctuary, for seniors where he is a Co-founder, Executor Director and COO of Aurelian Land Sdn Bhd.
His expertise and experience in real estate investment has been exemplary to many Family Offices. His forte includes facility management, acquisition, development and disposal of land bank and investment in commercial/residential properties to provide stable cash flow and add diversification to Family Office investment portfolio.

Family Office
Family Office
Jasmine is an Associate Director and Consultant of A.D. Family Office, handling corporate finance, tax planning, operation management as well as the shareholders’ personal assets and even their personal estate planning.

Jasmine Soh is an Associate Director and Consultant of A.D. Family Office. She is a registered member of the Malaysian Institute of Accountants (MIA). Graduated with a first degree of Bachelor in Accounting from University Kebangsaan Malaysia in 1994, she further pursued and completed her Master of Business Administration (MBA) in 2007 from University of Malaya. Having over 6 years of experience in public accounting firms, she acquired solid fundamental knowledge in financial and tax statutory compliance and ventured into corporate financial management.
During the last 20 years of her corporate experience, Jasmine has been a group accountant prior to her promotion to group general manager, managing family wealth and business for a prominent family office in Malaysia. Her overall functions include corporate finance, tax planning, operation management as well as the shareholders’ personal assets and their personal estate planning.
With her experience managing Asian family offices, Jasmine brings along a fresh and invaluable perspectives to business families in their wealth management and business succession plans.

Family Office
Family Office
Rui Ming has been heading the operation team at A.D. Family Office for the last 7 years and handles assets compilation, complexity of assets and administering the wealth structuring process for both onshore and offshore assets.

Rui Ming has been heading the operation team at A.D. Family Office for the last 7 years. Graduated with a Bachelor of Arts in Finance and Marketing, Rui Ming has experience working in various industry such as telecommunications, financial planning, insurance and banking industries.
Her role in A.D. Family Office requires lots of due diligence when comes to assets compilation, complexity of assets and administering the wealth structuring process for both onshore and offshore assets. Her thoroughness enable peace of mind and ensure the quality deliverables at all times.

Family Office
Family Office
Alicia heads the assistant project management (APM) team at A.D. Family Office and her role includes analyzing, identifying and developing the financial position of the family wealth.

Alicia Lee heads the assistant project management (APM) team at A.D. Family Office. Graduated with a Bachelor of Science (Hons) in Accounting & Finance from Anglia Ruskin University in UK, Alicia started her career in an audit firm before joining A.D. in year 2017.
Her role in A.D. Family Office includes analyzing, identifying and developing the financial position of the family wealth. On the founder(s) level, she looks after the individual balance sheet by compiling and developing the annual capital statement diligently. Her completeness and thoroughness enable seamless process when dealing with tax authority on behalf of Family Office client.